Strategic Marketing Agency YURMARK

Alexsanders

Interior design and architecture studio

Strategy and brand packaging
through the founder's personality

Project Objectives

Strategy, Packaging, and Going to Media

Unpack the archetype and brand strengths
Strengthen the personal brand by entering the media landscape
Prescribe a step-by-step launch strategy
Pack the business from website to Instagram
Organize filming a series of photo/video content
Create a design show concept on YouTube

Strategy

Media and personal branding

ALEXSANDERS is positioned as a brand in premium real estate design and architecture
Build brand recognition based on the founder’s personality archetypes
Creating a multimedia website with a video portfolio and interactive capture form
Develop a concept for a design show on YouTube
Launch Instagram for audience warm-up and lead generation

Branding and Communication

A series of image and sales content

The content series reveals the founder’s archetype. A unified color style, architecture, storytelling with flashbacks to the past, before/after contrasts, and expert videos are used.

As entertaining content — design inspiration for creative personalities, as well as filming and background projects