• EN EN
  • PL PL
  • RU RU

Strategic Marketing Agency YURMARK


Interior design and architecture studio

Strategy and brand packaging
through the founder's personality

Project Objectives

Strategy, Packaging, and Going to Media

  • Unpack the archetype and brand strengths
  • Strengthen the personal brand by entering the media landscape
  • Prescribe a step-by-step launch strategy
  • Pack the business from website to Instagram
  • Organize filming a series of photo/video content
  • Create a design show concept on YouTube


Media and personal branding

  • ALEXSANDERS is positioned as a brand in premium real estate design and architecture
  • Build brand recognition based on the founder’s personality archetypes
  • Creating a multimedia website with a video portfolio and interactive capture form
  • Develop a concept for a design show on YouTube
  • Launch Instagram for audience warm-up and lead generation

Branding and Communication

A series of image and sales content

The content series reveals the founder’s archetype. A unified color style, architecture, storytelling with flashbacks to the past, before/after contrasts, and expert videos are used.

As entertaining content — design inspiration for creative personalities, as well as filming and background projects

The project was worked on

Aliaksandr Yuruts

Strategist, CEO of Yurmark

Volha Yuruts


Daria Shamko

UX/UI Designer

Maxim Bulavko


Yakatsiaryna Liohankaya

Motion Designer

Would you like to discuss the project?

Fill out the brief or contact us:

Where to find us?

03-736 Warszawa, Plac Konesera 12