• EN EN
  • PL PL
  • RU RU

Strategic Marketing Agency YURMARK

Biolla Chemicals

Creation of a multilingual website
and launch on the EU market

Got a brand and a strategy? We'll build a website to increase sales

Project tasks

Increasing sales in the EU B2B market

Biolla Chemicals is a wholesaler of chemical components and minerals worldwide. The goal of the project was to show the company’s expertise in the food industry niche with a new website and promotion in Google My Business

The company had an old site that was steadily attracting organic traffic from Google Search. It was necessary to replace it with a new one without the downtime and develop a promotion strategy on Google and Instagram


How to stand out in the market?

  • We analyzed the product line and realized that 90% of sales are chemical components for the food industry
  • Another fact — chemical components for the food industry are 100% environmentally friendly
  • To show its environmental friendliness, the company transfers 1% of profits to the environmental protection fund
  • B2B is a long decision-making cycle, so it is important to collect visitor data in Instagram and Google Analytics and interact with the base to reduce the cost of customer acquisition


Website launch, automation, and promotion

  • Multilingualism is implemented on separate domains for different GEOs — it is more serious!
  • The assortment of the site is about 1000 items, we chose the structure of an online store, without a cart and creating an order.
  • The product card is created as a landing page — so that you can promote a separate component to your target audience
  • After the launch of the site, Google My Business was connected to increase search traffic
  • We integrated the site with the Bitrix24 CRM system to automate the processing of incoming requests
  • Developed a visual concept and launch strategy for Instagram for food industry producers


Summing up

  • Organic traffic to the site increased by 10% in the first month compared to the previous stable rate
  • The customer received an automated sales system with CRM integration: the speed of processing the client increased and the conversion to the sale increased

Need a promotion strategy? Schedule an online review

Get a strategy

The project was worked on

Aliaksandr Yuruts

CEO, Strategist, CEO of Yurmark

Volha Yuruts

Video Maker

Daria Shamko

UX/UI Designer

Maxim Bulavko


Yakatsiaryna Liohankaya

Motion Designer

Would you like to discuss the project?

Fill out the brief or contact us:

Where to find us?

03-736 Warszawa, Plac Konesera 12