• EN EN
  • PL PL
  • RU RU

Strategic Marketing Agency YURMARK


Launching a network of
car service stations in Poland

Packaging business from strategy to promotion

What was the task?

To start with a profit in the "off-season"

  • Find strengths and develop a brand launch strategy
  • Package the business from logo to website launch
  • Unlock the Google My Business account that was banned and run ads
  • Launch a website with time booking and online payment options
  • Optimize ads from Google, Instagram, YouTube


The First Express Serwis

  • When the client contacted us, the service was engaged in all kinds of services and there was no permanent job anywhere
  • Google account was banned and not searchable in any way
  • We made a product analysis and realized that the biggest profits come from the fastest services
  • Using Google maps, analyzed competitors and market leaders on packaging and their traffic sources
  • Focused on the line of express services and made it the main TOC — here I will be done quickly

Branding and packaging

Yellow and black is the color of leadership

  • The brand design and packaging were developed to stand out online and offline at any time of the year
  • Color palette was chosen based on the neighboring buildings and competitors’ banners
  • Minimalistic style underlines the express approach to the customer service
  • Additionally there is outdoor advertising, which is seen by ~10 000 potential clients per day

Development of the site with online booking and payment system

The site was originally designed as a multi-landing

For the top 6 types of services we developed a concept of a separate landing page with a cost calculator and an appointment system. By that time advertising campaigns on Google My Business profile began to bring results and it was decided to keep only 2 types of work, which generated 80% of revenues

Running ads

Reduced the cost of attracting a client from Google by 3 times

For a quick launch, we set up Google Adwords
and targeting ads on Instagram

For organic engagement we chose
promotion in Google maps, content marketing
on the website and outdoor advertising

Sign up for a showdown

The project was worked on

Aliaksandr Yuruts

Strategist, CEO of Yurmark

Daria Shamko

UX/UI Designer

Maxim Bulavko


Volha Yuruts

Project Manager

Yakatsiaryna Liohankaya

Motion Designer

Would you like to discuss the project?

Fill out the brief or contact us:

Where to find us?

03-736 Warszawa, Plac Konesera 12